In the field of Clinical Hypnotherapy, the ability to deliver a compelling presentation is a skill that can impact success. Renowned professor Patrick Winston shared his valuable insights in his “How To Speak” lecture.
Key Presentation techniques
Introduction
Don’t start with a joke. Instead, begin with a punchy introduction, introducing your topic, and sharing your passion.
Empowerment promise
Start your presentation with an empowerment promise, outlining what the audience will learn by the end. Shock them with numbers, facts, or insights.
Cycling
Revisit the main topic multiple times, presenting sub-arguments that support the central point.
Make a fence
Differentiate your perspective from others on the same topic. Build a “fence” around your idea.
Verbal punctuation
Use verbal punctuation, such as jokes or questions, every 5 minutes to ensure they “get’ it”.
Timing and lighting
Schedule presentations after 10 am in well-lit environments to optimise audience attention and engagement.
Use of whiteboards, slides, and props
Draw, move, and use slides for visual support and props for added fun.
Gesture and body language
Openly use your hands to convey confidence and support your message.
Language and storytelling
Recognise that humans have one language processor, so use slides sparingly. Tell interesting stories to get your point across.
“5S”
Create a memorable presentation by incorporating symbols, slogans, surprises, salient ideas, and stories.
How to end
Conclude without asking questions; use a slide to summarize. Show appreciation for the audience’s time without explicit thanks and end with a joke or surprising fact for a warm conclusion.
The recording is available on YouTube for those eager to delve into the details of Professor Winston’s lecture. Listen to the lecture yourself; it’s fascinating!
In the pursuit of excellence in Clinical Hypnotherapy, mastering these presentation techniques can ensure your message is heard and embraced. At SFTA, we teach our students to master this art! www.sfta.co.uk